Why you need to measure your social media efforts

August 3, 2010
3 Promising Digital Business Card Solutions
Read Write Web
John Paul Titlow writes about digital business card services.

“For those inclined to network professionally via Twitter, there’s TwtBizCard. Fill out your contact info to create a business card hosted on TwtBizCard’s site, a link to which you can then include in tweets to people you’d like to stay in touch with. Since the mobile version is Web-based, it can be used on any Web-enabled phone. While this solution may not be for everyone, it does make exchanging professional contact info over Twitter rather easy.”

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Conversations Key to Establishing Brand on Twitter
Read Write Start
Chris Cameron writes about the importance of having a brand presence on sites such as Facebook and Twitter.

“As the social Web expands, it becomes continually easier for large corporations to communicate with their customers wherever they spend their time online. Facebook and Twitter have attracted big brands because that’s where the customers are, but failing to use these services to their own unique potential is just as easy as setting up an account.”

Why You Need to Monitor and Measure Your Brand on Social Media
Maria Ogneva outlines why your company needs to monitor and measure its social networking outcomes.

“Why it’s important: My favorite analogy for social media is that it’s like the ‘largest cocktail party in the world.’ It’s a room filled with people driven by one desire to communicate, share, digest and relate, while carrying on many independent conversations. Some of these conversations can be about you, your competitors or your industry. Some of these conversations could be people looking for a product like yours. They will talk about all these topics regardless of whether you are listening or not. However, you wouldn’t know any of this if you weren’t listening.”

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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