Xerox snags CA executive to lead global channel marketing

Xerox has snagged an executive from rival CA Technologies to lead a new push marketing push for the vendor and its channel partners.

According to a report from Channelomics, and confirmed by her newly updated LinkedIn profile, Toni Clayton-Hine has joined Xerox to take on the role of vice-president of global marketing and value proposition for channel operations. It’s a global role, giving her responsibility for go-to-market strategy, messaging, enablement and communications for the indirect technology business.

She comes to Xerox from CA Technologies, where she held the position of vice-president of global channel marketing, and she began her career in the channel media, holding roles with CRN and United Business Media.

Channel marketing has been becoming more of a priority for vendors in recent years, as they recognize that partners need more formalized and focused marketing assistance to help them more effectively bring vendor offerings to their local markets. Cisco Systems is one vendor that has been very active in channel marketing, even launching a partner education event focused on this area, called Velocity.

It also recently got a new channel marketing chief, promoting Sherri Liebo as the new vice-president of global partner marketing. Cisco’s former channel marketing lead, Luanne Tierney, holds the same role at Juniper Networks.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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