Channel partners typically look to work with a vendor that has a comprehensive product portfolio, which can address customer needs from an end-to-end perspective. That’s step one. Step two is equally important and that’s providing the channel with a partner program that ensures profitability, demand and enablement.
The HP PartnerOne program is one of those channel programs. HP PartnerOne has withstood the test of time being introduced to the market back in 2002. Back then the strategy with HP PartnerOne was to help partners grow top-line revenue and bottom-line profitability, reward performance and make the program administration more streamlined and easy.
Moving forward HP PartnerOne can address the new market trends such as transforming to a hybrid cloud infrastructure, protecting your digital enterprise, empowering a data-driven organization and enabling workplace productivity with new mobility solutions.
Since the HP PartnerOne program has a heavy focus on ensure partner profitability solution providers can now begin to reduce the number of vendors they work with which speeds up their go-to-market activities and dramatically streamlines the training and certification process saving money in the long run for a partner.
One of the main areas of HP PartnerOne that has made this program so effective over the years is it pays the partner from the beginning and does not impose any sales limits. This highly predictable compensation approach has helped channel partners with cash flow and enabled them to invest properly in building the right solutions for customers.
Predictable compensation is one thing, but a great partner program has to make sure the channel’s sales pipeline is constantly full. The HP PartnerOne plan does this extremely well by providing leads that can be converted into business opportunities.
The HP PartnerOne program creates the demand in the market, captures the leads and then passes those qualified leads onto the channel. These leads are specifically targeted to the best suited partner in the right geographic area with the ability to provide higher margin professional services.
With this HP PartnerOne not only fills up the channel’s pipeline but also enables them to gain more profitable revenue through services.