Canadian channel is missing out on deals that it ‘doesn’t know are there’, says Forrester analyst
The fountain of knowledge that is Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last…
Hiring neurodiverse people has given us an edge, says AirGate CEO
A Microsoft partner that has successfully hired and integrated neurodiverse people into its workforce shares its story.
‘If I could work without VARs I would be okay with that,’ says Farrow CIO
When asked what she thought about value-added resellers and how firms seeking business with the largest independently owned customs brokerage in Canada could get her attention, Arlene McDonald’s answer was blunt – bring something new to the table.
Business development apps are hot, storage and data protection is not, says NPD research
Over the past year, small and large value-added resellers in Canada have pushed certain parts of the…
Canadian Channel Chiefs Council announces Board of Directors for 2020
Nineteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization…
Editorial: Don’t water down the meaning of the word innovation
With an overdue recession looming over the country and the rest of the world, it’s time to think about what partners can do right now to be prepared.
Deanna Thomson on life after Dell EMC, and the growth of the Canadian channel
The signs were there from the beginning. Twenty-five years ago, Deanna Thomson, who would later become the…
Conservatism makes it hard to manage the Canadian channel in a multinational company, experts say
How do you deal with a corporate head office that doesn’t seem to understand the Canadian market?
How to get and keep the attention of a CIO
Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. Here’s how to make one.
Channel Enablement Part 1: CAM as a Sales Manager
At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day lives — managing, coaching, guiding, directing and fueling partners to drive mutual business growth.
Working with partners: A channel marketing perspective
A channel marketing professional’s life can be very busy, but the niche nature of the business often…
How Eaton Industries’ Jodi Bonham is helping make the channel ecosystem even stronger
Sometimes with people who make it to the top of their profession, it’s easy to overlook the…
Channel chiefs and managers deserve better than ‘drive-by training’
A senior channel sales executive at a recent Canadian Channel Chiefs Council (C4) meeting in Toronto joked…
Canadian channel shows sparks of creativity, but faces an identity crisis, says former CEO of Softchoice
Customer buying habits are changing and born-in-the-cloud firms are cozying up to business leaders who are looking…
C4 Channel Chief exam offers welcome opportunity to reflect
For many people, even the thought of taking an exam is stressful. The process conjures up images…