The Canadian Channel Chiefs Council (C4) has introduced an expansion to its training program for channel leaders and C-suite executives interested in honing the skills required for channel success.
The fountain of knowledge that is Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last…
A Microsoft partner that has successfully hired and integrated neurodiverse people into its workforce shares its story.
When asked what she thought about value-added resellers and how firms seeking business with the largest independently owned customs brokerage in Canada could get her attention, Arlene McDonald’s answer was blunt – bring something new to the table.
Over the past year, small and large value-added resellers in Canada have pushed certain parts of the…
Nineteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization…
With an overdue recession looming over the country and the rest of the world, it’s time to think about what partners can do right now to be prepared.
The signs were there from the beginning. Twenty-five years ago, Deanna Thomson, who would later become the…
How do you deal with a corporate head office that doesn’t seem to understand the Canadian market?
Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. Here’s how to make one.
At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day lives — managing, coaching, guiding, directing and fueling partners to drive mutual business growth.
A channel marketing professional’s life can be very busy, but the niche nature of the business often…
Sometimes with people who make it to the top of their profession, it’s easy to overlook the…
A senior channel sales executive at a recent Canadian Channel Chiefs Council (C4) meeting in Toronto joked…
Customer buying habits are changing and born-in-the-cloud firms are cozying up to business leaders who are looking…
