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C4 launches new training program for channel leaders

Channel Strategy, LeadershipBy Steve ProctorJanuary 26, 2021Leave a comment

The Canadian Channel Chiefs Council (C4) has introduced an expansion to its training program for channel leaders and C-suite executives interested in honing the skills required for channel success.

Canadian channel is missing out on deals that it ‘doesn’t know are there’, says Forrester analyst

Channel Strategy, Distribution, Managed ServicesBy Alex CoopSeptember 25, 2020Leave a comment

The fountain of knowledge that is Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last…

Hiring neurodiverse people has given us an edge, says AirGate CEO

Channel Strategy, LeadershipBy Alex CoopMarch 5, 2020Leave a comment

A Microsoft partner that has successfully hired and integrated neurodiverse people into its workforce shares its story.

‘If I could work without VARs I would be okay with that,’ says Farrow CIO

Channel Strategy, LeadershipBy Alex CoopJanuary 31, 2020Leave a comment

When asked what she thought about value-added resellers and how firms seeking business with the largest independently owned customs brokerage in Canada could get her attention, Arlene McDonald’s answer was blunt – bring something new to the table.

Business development apps are hot, storage and data protection is not, says NPD research

Channel Strategy, Distribution, SoftwareBy Alex CoopDecember 20, 2019Leave a comment

Over the past year, small and large value-added resellers in Canada have pushed certain parts of the…

Canadian Channel Chiefs Council announces Board of Directors for 2020

LeadershipBy Steve ProctorOctober 21, 2019Leave a comment

Nineteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization…

Editorial: Don’t water down the meaning of the word innovation

Channel StrategyBy Alex CoopOctober 8, 2019Leave a comment

With an overdue recession looming over the country and the rest of the world, it’s time to think about what partners can do right now to be prepared.

Deanna Thomson on life after Dell EMC, and the growth of the Canadian channel

Channel Strategy, LeadershipBy Alex CoopAugust 21, 2019Leave a comment

The signs were there from the beginning. Twenty-five years ago, Deanna Thomson, who would later become the…

Conservatism makes it hard to manage the Canadian channel in a multinational company, experts say

Channel Strategy, LeadershipBy Steve ProctorJuly 17, 2019Leave a comment

How do you deal with a corporate head office that doesn’t seem to understand the Canadian market?

How to get and keep the attention of a CIO

Channel Strategy, LeadershipBy Steve ProctorMarch 11, 2019Leave a comment

Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. Here’s how to make one.

Channel Enablement Part 1:  CAM as a Sales Manager

Channel Strategy, LeadershipBy CDN StaffMarch 5, 2019Leave a comment

At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day lives — managing, coaching, guiding, directing and fueling partners to drive mutual business growth.

Working with partners: A channel marketing perspective

Channel StrategyBy Steve ProctorFebruary 6, 2019Leave a comment

A channel marketing professional’s life can be very busy, but the niche nature of the business often…

How Eaton Industries’ Jodi Bonham is helping make the channel ecosystem even stronger

LeadershipBy Glenn WeirDecember 21, 2018Leave a comment

Sometimes with people who make it to the top of their profession, it’s easy to overlook the…

Channel chiefs and managers deserve better than ‘drive-by training’

LeadershipBy Alex CoopDecember 11, 2018Leave a comment

A senior channel sales executive at a recent Canadian Channel Chiefs Council (C4) meeting in Toronto joked…

Canadian channel shows sparks of creativity, but faces an identity crisis, says former CEO of Softchoice

Channel Strategy, CloudBy Alex CoopSeptember 25, 2018Leave a comment

Customer buying habits are changing and born-in-the-cloud firms are cozying up to business leaders who are looking…

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