Can social media really impact sales?
Recently I read a piece in Ad Age that said all of Coca-Cola’s social media buzz efforts…
IT brand managers have to start listening to influencers
According to half of all marketers in a recent Duke University study they can’t measure how their…
Five new ways to find a winning sales team
There are millions of great sellers out there in the marketplace. And yet sales VPs and business…
Top 10 high tech predictions for 2016: Gartner
ORLANDO – It wouldn’t be the Gartner Symposium without the Gartner Top 10 predictions. This year, three trends…
IBM’s three wishes for the channel
WLAS VEGAS – IBM brought out the magic lamp and the genie in the form of Sandy…
How to create sales boosting case studies
Do you use case studies to help you get more sales? If not, start right away! Like…
Service and support for social business
You probably didn’t know it but some companies think – actually they’re positive – that social media…
The power and importance of social business is growing
In the late 1800s electricity was first demonstrated in Indiana. People fell to their knees in amazement.…
The biggest problem with social business
The biggest thing that’s wrong with social media marketing is consumers. They simply don’t understand that marketing…
With social media, numbers don’t matter; people do
People use social media to connect with friends, family and people of similar interests while social media…
Ten Steps to building a Social Business from IBM
According to IBM, social business is transforming the way enterprises work to better capitalize on our most…
Four trends that will keep you up at night
1st Trend – Cloud 2.0 – Vendor Challenges Enterprise customers are starting to invest in various types…
The NSA and social media
The U.S. National Security Agency (NSA) isn’t doing much more than any red-blooded, we’re-in-this for-the-money cloud service…
How TD Bank became a social business
How do you calculate the ROI on tools that create entirely new forms of collaborations? According to…
Real, responsive customer service
Last Saturday, the wife went shopping at Stanford Mall…O.K., so that’s not unusual and not particularly exciting…