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Dell aligning channel to four imperatives

AUSTIN, TEX. – Dell announced a $125 million investment plan for its solution provider partners at the recently concluded Dell World. This channel investment is meant to accelerate end-to-end product business for 2015 through the channel.

Approximately 40 per cent of Dell’s global revenue goes through channel partners, according to Cheryl Cook, Dell’s channel chief.

To support the $125 million channel investment, Dell announced a new channel program called Dell Storage Accelerator to be released in February of 2015 in Canada and the U.S.

Cook made time for CDN to discuss this channel investment along with how the channel aligns with company CEO Michael Dell’s four new customer imperatives.