Solution provider gets creative with channel marketing

Ever wanted to see IT Weapons CEO Ted Garner dressed as a woman? Probably not, but you’ll get that and more in the Brampton, Ont.-based solution provider’s new web video “Operation: Trojan Horse – Part 1 – A Day on the Service Desk.”

Designed to showcase IT Weapon’s service desk capabilities managing client infrastructure remotely using Citrix technology, the video sees IT Weapons employees responding to a simulated “network emergency” at one of their client sites, as a new employee looks on bewildered. And it also sees Garner donning a blonde wig and lipstick.

Stay tuned for future episodes, which will hopefully reveal whether or not Garner lost a bet to president Jason MacBean.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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