Mary Peterson, the vice president of enterprise and IT Solutions for Samsung Canada pulled up the device maker by the lapels and shook it and got it going into the business-to-business and enterprise markets in Canada.
The appointment of Peterson, an experience channel executive with well-known vendors such as Microsoft and SAP, helped Samsung make a significant series of investments in 2016 towards building up its enterprise business. Peterson told CDN that the company named 2016 “the year of the enterprise.”
But what makes this new effort towards the enterprise significantly different is that the company has introduced a flagship product for this space in the Galaxy TabPro S, a two-in-one tablet that looks more like a slim laptop. The Galaxy TabPro S has been designed for productivity. It’s also the first in the Galaxy line to run on the Windows 10 Professional and it comes standard with an ergonomic keyboard with trackpad.
Peterson worked quickly to implement a strategy to focus on IT professionals and the mobility market. Also part of the enterprise push is digital signage with large format displays, printers, memory for data centres.
“The strategy is to align to customers, partners, and people. (Enterprise) is a big growth engine for us and we plan to build on it in Canada with a focus on big performing verticals, and having sales aligned with the channel partners in a high touch approach,” she said.
Samsung Canada also worked to build up its channel network, while also going deeper with existing partners, Peterson said.