Juniper Networks Inc.‘s (Nasdaq: JNPR) director of Canadian channels, Chris Mascitelli, describes 2009 as a “very dynamic” year for the company and its partners.
Earlier this year the company expanded its solution offerings, which include routers and security devices, to also include switches.Entering into this space allows the company to address a “multi-million dollar opportunity in Canada,” Mascitelli said.
The company also revised its J-Partner channel program this year by introducing new specializations, such as security and network infrastructure, and programs which include service provider infrastructure and managed services, to name a few.
Juniper also made “big investments” this year to help create demand creation and raise awareness, Mascitelli explained.
“We’re helping our partners build their brands in Canada,” he said. “The overall goal is to grow the mutual brand between the partner and us by creating demand and raising awareness.”
Mascitelli says Juniper is 100 per cent channel-friendly.
“We’ve always been a profit play for our partners,” he said. “(Partners) see us as a vendor where they make money.”
Currently, Juniper has over 12,000 registered channel partners around the world and 4,100 in North America.
Next year, Mascitelli says Juniper will focus its efforts on its services program and maintenance and professional services.