Adtran Inc. has enhanced its ADvantage partner program for North America with the addition of a mid-tier partner level and a number of new benefits designed to attract new partners.
The enhanced program offers more advantages for resellers targeting the SMB market with Adtran’s line of NetVanta routers, switches, and IP telephony solutions.
As part of the Adtran global ADvantage partner program introduced in 2006, the North American program has two main goals – to increase our partners’ ability to win in the SMB segment and to increase their profitability when doing so.
The combination of NetVanta internetworking solutions that are specifically geared to solve critical SMB challenges and a channel support program for resellers and solution providers should satisfy customers find new opportunities to grow their businesses, the company said.
Ted Cole, vice president of channel sales for Adtran Enterprise Networks Division, said the company made substantial improvements to the program in 2006. The program was well received by channel partners. Its North American partners who took advantage of new training and certification programs grew their businesses 40 per cent faster than those who did not participate. This year, Adtran further enhanced the program to bring added benefits to partners in the areas such as partner profitability, ease of doing business, lead generation, and voice/data convergence.
The new mid-tier ADvantage Partner level gives more partners access to entitlements that will help them win in the SMB space and increase profitability from hardware and service sales. Resellers can now choose one of three levels of participation in the program based on an annual revenue commitment.
Comment: cdnedit@itbusiness.ca