BEA Systems is planning a dynamic application infrastructure codenamed “Project Genesis,” for building next-generation business applications that incorporate technologies including mashups.
BEA sees a new generation of flexible, dynamic, and real-time composite applications emerging built on concepts like SOA, said Alfred Chuang, BEA Chairman, CEO, and president, during the BEAWorld conference in San Francisco on Tuesday morning.
“Genesis is a system that radically simplifies the way that we create, operate, and govern dynamic next-generation applications,” said Chuang. Genesis is expected to be a set of products enabling the whole lifecycle of dynamic business applications, including the ability to build mashups and dynamic business infrastructure, according to the company.
“The goal is the 24-hour product [development] cycle,” with Genesis, said Bill Roth, vice-president of the BEA Workshop business unit.
Dynamic applications focus on individual needs. “Dynamic business applications are tailored to the individual, to be tailored for the person so the user doesn’t need to switch from app to app to complete a task,” Chuang said.
The Genesis platform will feature user-based pricing and incorporate SaaS capabilities, Chuang said. The company’s Workspace 360 technology serves as the development environment for Genesis.