Citrix Systems will raise prices across all of its product lines by 10 per cent worldwide except for the U.S., a promised move that reflects increasing business costs caused by the lower U.S. dollar, the vendor said Monday.
The increase is effective Sept. 1 and applies to its authorized distributors, who will then set end-user pricing according to the market, a company spokeswoman said.
“Citrix resellers determine the price at which they sell to their customers based on their purchase price from distributors, their business model and the overall scope of each solution,” the spokeswoman said.
Citrix sells virtualization, thin-client and application delivery infrastructure products.
Citrix’s pricing is based on the dollar, which has steadily declined in buying power over the last few years against the euro and British pound.
“The increase is a result of the rising costs of doing business globally, based upon the inflation of various currencies in comparison to the U.S. dollar, upon which Citrix pricing is based,” according to a company statement.
The dollar experienced a sudden surge last week against both currencies, but remains weak overall. Monday exchange rates showed that £1 costs US$1.86 and