Cognos announced a strategic OEM agreement with Epsilon, a provider of multi-channel, data-driven marketing technologies and services.
Epsilon will offer to embed Cognos 8 Business Intelligence’s (BI) reporting and analysis capabilities into its marketing technology solutions.
With Cognos 8 BI, the company said, Epsilon customers will gain reporting and analysis capabilities of all customer data regardless of source type, from ad hoc to operational, in one intuitive interface that satisfies the needs of all users and roles. This integrated solution will enable marketers to understand and monitor current campaign performance while planning future strategies with confidence.
Bryan Kennedy, president of Epsilon’s Strategic Database Services group said the open, standards-based architecture of Cognos 8 BI makes it easy to integrate with its existing solutions, delivering a seamless experience for customers. Epsilon’s relationship with Cognos further underscores its commitment to providing marketers with an integrated environment to optimize their relationships and marketing efforts, he said.
Ted Jandl, vice-president of global OEM partners for Cognos said with this agreement Epsilon will be able to offer its customers, nearly a third of the Fortune 2000, easy-to-use reporting capabilities to help drive better decisions that will to grow relationships, response and results.