While Nintex has always been 100 per cent channel friendly, it has decided it was time to step it up.
In a recent update, the workflow automation company has introduced tiers, training and certifications, and marketing assets, in order to make it future-proof, according to Josh Waldo, vice president of partner strategy and programs at Nintex.
“We had a basic partner program which did a sufficient job of supporting Nintex partners to date,” Waldo said in an email to CDN. “However our company and partner network is growing rapidly, and we needed to bring a new level of sophistication and scale to our global partner program to ensure continued success and profitability.”
Three new tiers were introduced including premier, for the top 5 to 8 per cent of the company’s partner base based on contributions, certified, which is the middle tier, and registered for those new to the business. All this has been wrapped into a single updated portal built on SharePoint 2013 and Microsoft Azure.
Nintex is also increasing marketing support. Waldo noted that since the beginning of July, the Bellevue, WA-based company has increased joint lead generation co-marketing dollars and “doubled staffing of Nintex field marketing resources,” despite relying on the existing margin model.
Partners will have access to both resell and referral models.