May 3, 2010
Website Design: A Key to VAR Success
The VAR Guy
Sam Gutmann writes about the importance of having a tactfully designed corporate Web site.
“Many IT solutions providers don’t consider design as critically important to their business. Because design isn’t a part of most IT professionals’ everyday tasks, Web site design may seem superfluous when compared to their core business functions. Or they think the nature of the IT industry doesn’t warrant careful attention to their business’ Web site. That’s a critical error. Here’s why. Your Web site is mostly likely the first contact a potential client will have with your company. Whether you’re selling IT or a dog walking service, your Web site is the most important tool you have to increase your customer base and generate revenue. If your Web site doesn’t mean business, then you won’t be in it for long.”
Lead Generation: Maximize Your Number One Source
The VAR Guy
David Bellini shares some tips on how to get more leads.
“Referrals are great, now how do you get more of them? The first logical step is to create a referral program, with a communication plan and some rewards to help drive awareness. One of the more successful campaigns I’ve seen is the use of a split bonus plan, that gives the referral and the referee an equal reward. Now that’s a win-win-win! Another idea I’ve seen executed is small token rewards given to any current client who refers someone, regardless of whether they sign.”
Early Version of Firefox Lands on Android Phones
Webmonkey
Michael Calore says that the new version of Firefox for mobile devices, codenamed “Fennec,” is now available for testing on Google’s Android mobile platform.
“Fennec for Android is a pre-alpha release, so please be aware that it’s buggy and could freeze your phone, requiring a reboot. Also, memory handling hasn’t been optimized yet, so it might choke or crash your phone when trying to load large pages. Mozilla says Fennec for Android has only been tested on Motorola Droid and Nexus One phones running Android 2.0 and up, so your mileage will certainly vary on other phones.”