Channel Daily News

How to get the most out of partner programs

February 9, 2011
Smartphones ‘out sell’ PCs for first time
The Register
Timothy Prickett Morgan shares smartphone and PC sales numbers from last year.

“The smartphone is the new personal computer of choice. According to the device counters at IDC, makers of smartphones shipped 100.9 million devices in the fourth quarter of 2010, an 87.2 per cent increase from the 53.9 million units that were consumed in the final quarter of 2009. For the first time, smartphones have surpassed PCs in terms of number of units shipped in a quarter. In Q4 2010, with the PC market recovered but losing some steam, PC makers shipped 92.1 million units, a year-on-year increase of only 5.5 per cent.”

What’s your opinion?

Quick social wins for the enterprise
ZD Net
Rich Harris offers up some advice for using social media tools in business.

“Make sure your social links exist on the company’s corporate contact or about page. None of these take a lot of time to implement (or shouldn’t) and they help to solidify social media awareness when and wherever your company communicates to further help the integration of social into your company’s culture. If you are working for a company that existed pre-social media however, you’d be surprised how many little opportunities like these to connect everyone are missed.”

VARs: 4 Ways to Get the Most Out of Channel Partner Programs
The VAR Guy
Bob Darabant offers four pieces of advice to partners on how they can get the most out of channel programs.

“1. Train yourself, or get trained, 2. Talk to other members of partner program, 3. Become an expert on how products serve particular verticals, 4. Take advantage of marketing dollars and resources.”

What’s your opinion?

Exit mobile version