Microsoft added Internet marketing features to its Dynamics CRM Online product on Monday, the first in a series of updates set for the on-demand software, which launched earlier this year.
Internet marketing functionality is a staple of CRM (customer relationship management) applications. Microsoft’s entry will allow users to create search engine campaigns, capture sales leads from company Web sites, and weigh a marketing campaign’s effectiveness according to conversion and click-through rates, among other capabilities.
In addition, the update will “provide customers with increased scale for teams of multiple thousands of employees,” according to a statement.
Microsoft has made aggressive marketing moves of its own in launching CRM Online. Hoping to jumpstart adoption, it recently began offering partners the opportunity to buy Professional Plus licenses for US$19 per user per month, a significant drop from the standard US$59.