They call it the “The Oprah Effect” and it has been sought after by many manufacturers around the globe. Oprah Winfrey’s book club has been well documented to give any new product a proven sales boost.
Winfrey’s seal of approval has branched out to other products and even Presidential nominees like Barak Obama. This is exactly what Microsoft was hoping to get from Winfrey after she tested the new Surface tablet. And, for the most part Winfrey has been delivering great reviews. Like saying the Microsoft Surface is one of her new favourite things. The problem is that Winfrey tweeted her love for the Surface on an Apple iPad.
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It has been reported that Microsoft spent $1.5 billion in marketing and advertising the Surface. The Redmond, Wash.-based software giant has also gotten help from other stars such as singer Gwen Stefani and actress Jessica Alba.
One of the issues with Oprah’s faux pas is that Twitter has not yet officially launched a new app on the Windows Store. So what else could Oprah do? Tweet from her Blackberry?