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Tips on how to use Twitter more effectively in business

June 22, 2010
Apple releases Find My iPhone (or iPad) app
The Loop
Jim Dalrymple writes about a new application from Apple that helps users find their lost iPhones and iPad devices.

“Find My iPhone works for both iPhones and iPads, according to Apple. If you lose your device, you just install the app on any other iPhone, iPad, or iPod touch, and then sign-in with your member name to find it. Apple says you can even remotely lock the missing device to protect your privacy, or wipe it to permanently delete all of your data if you think that it won’t be returned. That service is not available in all countries.”

What’s your opinion?

HOW TO: Build A Twitter Strategy for Your Business
Mashable
Megan Berry shares some tips on how to use Twitter in the business.

“1) Choose your audience … who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need, 2) understand how they speak … Understand how your audience talks, what they like and what they share, 3) how much is a Twitter lead worth?, 4) set a goal and track it using metrics (and) 5) define your approach … the language you use to tweet and what you choose to share should be targeted towards your audience.”

Android Still Spread Out Over Three Different Versions
Mashable
Stan Schroeder writes why fragmentation is bad for Android.

“According to the latest stats from Android Developers, 50 per cent of active devices are now running Android 2.1, while 25 per cent of devices are based on Android 1.6, and 24.6 per cent of devices are still running the ancient Android 1.5. I firmly believe that this fragmentation is bad for Android … Although I generally agree that version fragmentation won’t be the end of Android, it’s definitely confusing. Developers have to worry about several different versions instead of one, and consumers have to deal with the fact that their brand-new Android phone may not be running the latest software (often, it never will) for some inexplicable reason.”

What’s your opinion?

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