Toshiba of Canada Limited, digital products group today introduced a new incentive and resource partner program, better known as Toshiba Frontline.
The new program is an online resource and incentive program designed for Toshiba partners.
Partners who participate in Toshiba Frontline receive access to various training and educational programs, in addition to access to sales representatives.
To further incent its partners, Toshiba is also giving the channel the opportunity to earn virtual dollars whenever they sell Toshiba products and/or participate in training sessions.
These virtual dollars can be used to redeem for things such as electronics, home appliances and jewelry, to name a few.
Ralph Hyatt, general manager and vice-president of Toshiba Canada’s digital products group, said the new program is a way for the company to illustrate its commitment to the channel.
“Our channel partners are Toshiba’s face to customers,” he said. “They are a very important part of our success … we have created a program to give them the tools they need to improve sales and profitability.”For more information on Toshiba Frontline, visit www.toshibafrontline.ca.