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Pure Storage targets sustainability chiefs with new energy-focused SLA

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Mountain View, Calif.-based Pure Storage yesterday launched a new service level agreement (SLA) for its Evergreen//One offering, which it described as the “only energy efficiency guarantee in the enterprise storage-as-a-service (STaaS) market.”

According to a release, it guarantees energy efficiency for organizations of all sizes by enabling them to measure the maximum number of actual Watts per tebibyte (TiB). If the guaranteed Watts/TiB is not met, the customer can request “service credits and Pure Storage will execute remediation actions, including densification or consolidation, at no additional cost.”

The release went on to say that the enterprise storage industry has “long been burdened by substantial energy usage, high costs, short technology refresh cycles, forklift upgrades, unplanned downtime, and overall data storage complexity.

“Global enterprises, however, are on a path to embrace flexible, consumption-based operating  models and modern services that both drive stronger value and efficiencies, and contribute to the overall reduction of environmental impact over time.”

A recent IT Sustainability Impact Survey conducted by Pure Storage revealed that 86 per cent of sustainability program directors indicated they cannot reach their sustainability goals without significantly reducing their technology infrastructure’s energy usage.

Based on a survey of 1,000 sustainability program directors located in the U.S., U.K., France, and Germany, findings showed that:

Scott Sinclair, practice director, infrastructure, cloud and DevOps with research firm Enterprise Strategy Group, said, “Sustainability has become a key pillar of IT strategies today, with an emphasis on reducing power and space to drive operational efficiencies and ultimately reach long-term ESG goals.

“By introducing an energy efficiency SLA into its storage-as-a-service offering, Evergreen//One, Pure Storage is providing an added and crucial layer of transparency for data storage, delivering a guaranteed measurement of actual Watts per TiB that will support a sustainable IT infrastructure.”

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