Marketing can often be a challenge for resource and time-starved channel partners, but particularly in the current economic climate, a good marketing plan can really make the difference.
During the recent channel marketing conference in Miami organized by Cisco Systems (NASDAQ: CSCO), CDN gathered four channel leaders and asked them to share their tips, their successes, and their challenges around channel marketing.
Participating in the roundtable were Steve Burns, president of Fredericton’s BulletProof Solutions, Paul Goldman, CEO of Toronto’s iTMethods, Glen Mowatt, president of Oakville, Ont.’s Unis Lumin, and Souzan Basmahjian, manager of marketing and communications for Calgary’s Long View Systems.