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Channel Enablement Part 1:  CAM as a Sales Manager

Channel Strategy, LeadershipBy CDN StaffMarch 5, 2019

At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day lives — managing, coaching, guiding, directing and fueling partners to drive mutual business growth.

Working with partners: A channel marketing perspective

Channel StrategyBy Steve ProctorFebruary 6, 2019

A channel marketing professional’s life can be very busy, but the niche nature of the business often…

2018 CDN Women in the IT Channel Mentor of the Year: Gail Mercer-MacKay

LeadershipBy Alex CoopAugust 23, 2018

It’s not hyperbolic to suggest that without the channel partner community, the innovation scene in Canada would…

Channel partners get more marketing might from Xerox

Channel StrategyBy Alex CoopAugust 17, 2018

Xerox Canada is offering its channel partners new marketing tools to help them sell their managed print…

ESET

ESET launches free marketing tool for North American channel partners

Channel Strategy, SMB, SoftwareBy Mandy KovacsApril 24, 2018

With majority of Canadian channel partners falling under the small-to-medium-sized business (SMB) umbrella, it can be difficult…

Channel social media stories from the trenches

Channel StrategyBy Steve ProctorMarch 1, 2018

You’ve got to know how to delete stuff. It’s not a profound insight, but it was a…

Up-and-coming Channel Professionals: Kate Bergsma of Microsoft Canada

Channel StrategyBy Paolo Del NiblettoMarch 8, 2017

If you’re a channel partner and you don’t know Kate Bergsma; then you should connect with her…

Time to market to the individual and not the masses

Channel StrategyBy Max SpindleFebruary 6, 2017

Company engineers, designers and marketers are coming up with some fantastic products and product ideas.  They’re just…

Channel needs more BANT leads says Cisco CMO

Channel StrategyBy Paolo Del NiblettoNovember 12, 2016

SAN FRANCISCO – Karen Walker, the CMO of Cisco Systems, said the San Jose, Calif.-based networking and…

Email concept image

5 reasons why email marketing is not dead

UncategorizedBy Stuart CrawfordApril 20, 2016

Contrary to popular believe email marketing is not dead. However, you need to know how to do…

race leader

Best practices for creating a winning online marketing strategy

Managed Services & OutsourcingBy Stuart CrawfordMarch 24, 2016

There is no such thing as set it and forget it; when it comes to marketing your…

Avaya revamps marketing unit and offers incentives for case studies

Channel StrategyBy Dave YinFebruary 3, 2016

San Diego, CA – Channel programs come and go but it’s rare that a company revamps its marketing…

Twitter

Follow Friday: Tech marketers to follow Twitter

Channel StrategyBy Dave YinAugust 6, 2015

For this week’s CDN #FollowFriday, we are showcasing experts in tech marketing that could offer insight in presenting products…

IBM and Facebook announce social marketing partnership

Channel StrategyBy CDN StaffMay 6, 2015

Facebook and IBM Commerce today announced a new partnership to offer tailored social marketing. Under the agreement,…

Arcserve

ArcServe announces new partner program

Channel StrategyBy Dave YinMay 5, 2015

Data protection and recovery solutions provider Arcserve today announced that it is launching a new partner program.…

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