I’m the only diehard in my office who is still sporting a Blackberry. I’m holding out to see the Blackberry 10.
Going into 2011, everyone at my company used Blackberrys. We were huge fans. We BBM’d each other constantly. We even blogged about how much we loved our Blackberrys. Then RIM started to nosedive and one by one, my staff started showing up at the office with iPhones.
One of my IT recruiters posted a blog in November 2011 called The Blackberry Battle: Bring the Magic Back Home. She pitched nine ways RIM could make us proud of our Blackberrys again.
A year later, Michelle has replaced her Blackberry with an iPhone, while public support for the Blackberry has dipped so low that it’s absurd to even think that a marketing solution could spur a comeback.
In spite of its challenges, I still believe that RIM will make a comeback. It’s not just wishful thinking. With a solid cash flow, a growing user base and a dedicated army of developers, RIM is not another Nortel.
Wouldn’t it be incredible if the BB10 was as awesome as RIM says it’s going to be? Wouldn’t it be amazing if RIM did bring the magic back home and started hiring back the thousands of people they laid off?
If you are rooting for RIM to rise back to the top, bear with me while I tell you why this is all possible.
10 reasons RIM is poised for a comeback.
1) Developers believe in BB10. RIM has a knack for motivating some of the most brilliant minds on the planet. I personally know several developers who are still working for RIM and who are not the least bit interested in jumping ship. These insiders have job offers. But they are excited to be there for the release of BB10. Check out the Developers have 1000 Reasons to Believe in BB10 video from Blackberry Jam in San Jose.
2) Teenagers and messaging. It’s still the best messaging device bar none (this is why teenagers still carry Blackberrys–a pretty important demographic).
3) RIM has always had the best keyboard. My bet is that the genius engineers at RIM are going to have the best touchscreen keyboard on the market.
4) They smell the coffee.Thorsten Heins has woken up RIM from their dreams of past glory. Now they are facing reality and Heins promises big changes.
5) Licensing. The BB10 operating system is being licensed for other hardware like Microsoft Windows Phone 8.
6) Cash flow + growing existing user base. They still have $2 billion in cash and a user base of 80 million that grew by 2 million last quarter.
7) They dominate the high-security niche market. RIM is famous for the security of its smartphones. That’s one reason they dominated the corporate market before BYOD hit the fan. It’s still the go-to device for most governments around the world.
8) Leaked specs. According to leaked BB10 specs reported by the Droid Guy, “RIM would be releasing smartphones that would pose a threat to Samsung Galaxy S3, HTC One X and even iPhone 5. If the recent leaks were legit, RIM might be back with a vengeance. BlackBerry 10 A-Series may also be the Canadian company’s key to reclaiming its position in the market where it has dominated before.”
9) Incremental Improvements are boring. The last iPhone had only incremental improvements. The top two smartphones look more and more alike with every new release. If BB10 can offer us something new that we always wanted but never thought was possible, we’ll buy it.
10) The competition is distracted. Samsung and Apple are embroiled in legal battles that won’t end any time soon. Now Apple is going to battle with Google. This is going to be very distracting for them while their competitors RIM, Microsoft and Noikia come back to fight another day.
I’ll say it again. RIM is NOT another Nortel. I’m excited to watch RIM pull off the biggest comeback of the century. It happens. Just look at Ford’s recent recovery, against all odds.