Amazon to pay US$500 million cash for owner plans to acquire Quidsi, the operator of and, for US$500 million in cash to expand into baby care products and goods for everyday needs.

The online retailer will also assume $45 million in debt from Quidsi, according to a statement from Amazon.

“This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive,” said Jeff Bezos, founder and CEO of Amazon, in a statement.

The management team at Quidsi will continue to run the sites and operate them independently, Amazon said.

The deal has already been approved by Quidsi shareholders. It is expected to be finalized in December.

Amazon will also take ownership of, a new site recently launched by Quidsi as a beauty boutique.

The acquisition appears to be an extension of Amazon’s strategy to expand by buying online retailers in areas in which its expertise is limited.

Last year, Amazon bought, an apparel and shoe retailer, in a deal ultimately valued at $1.2 billion. Earlier this year, Amazon said it would acquire, a deal-making website popularized by its deal-of-the-day strategy. This time around, it has strengthened its position in baby products, everyday household goods, and beauty products.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.