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Apple acquires Toronto data management vendor

Channel Strategy

Apple Computer Inc. doesn’t usually make acquisitions. So anytime they purchase a company its big news. Today, the Mac maker focused on the Canadian market with the acquisition of Toronto-based data management vendor Locationary Inc.

Locationary is private company but it’s backed by venture capitalists. In 2011, Locationary secured $2.5 million from new investors, including the Investment Accelerator Fund (IAF) and Trellis Capital. The company also has Extreme Venture Partners, Plazacorp Ventures, and Angels and Management as investors.

The company’s go to market strategy is focused on improving the quality of local business places data for mobile and Web content, search, daily deals and navigation apps. The company’s leadership has strong channel roots as Dan Servos, the COO used to be the GM of 3Com Canada.

Its flagship products are called Data Origination, Data Cleaning, Publisher ID Mapping and Management. These products collect data from a company’s general operations and placed on a digital map.

Locationary came into the public spotlight when it won the 2010 CIX award as one of Canada’s Hottest Innovative Companies.

Apple did not say why they acquired Locationary and what they plan to do with the technology. Apple also did not announce the purchase price for Locationary.

In other Apple related news, the Cupertino, Calif.-based vendor unveiled Logic Pro X, an advanced version of Logic Pro featuring a new interface designed for creative professionals. Logic Pro X includes Drummer, a new feature that provides a virtual session player that automatically plays along with your song in a wide variety of drumming styles and techniques, and Flex Pitch, which provides integrated pitch editing for audio recordings. Apple also introduced Logic Remote, a new way to play and control Logic Pro X from your iPad, according to Apple.