CA launches new global channel marketing effort

Have you heard of the modern software factory? Well, CA Technologies’s new global marketing campaign is intended to let know all about how to build one for your customers.

CA’s global marketing campaign has the slogan “The Modern Software Factory,” to showcase the full spectrum of capability the company is looking to bring to marketing specific for digital transformation.

The strategy behind this marketing roll-out is businesses today face near constant digital disruption, affecting business decision makers at all levels from the C-Suite to those deploying software across their organizations.

According to CA, the Modern Software Factory campaign reflects new insights on the challenges to ‘build better apps, faster and securely’ and ‘gain insight from data,’ which have become foundational to competing in today’s application economy.

The premise of the campaign is for businesses across all industries to recognize that software is core to creating competitive advantage, CA shows how they can start with a single CA solution, or a combination of solutions across the areas of Agile, DevOps and Security.

In the book “Digitally Remastered: Building Software into Your Business DNA” released last fall, author Otto Berkes, CTO of CA, outlined key insights along with the tools and techniques that companies are using on their digital transformation journeys. This book was a first step in supporting this new Modern Software Factory concept for CA.

Lauren Flaherty, CMO at CA, said the competitive value of digital transformation has become very real, and customers are looking for channel partners who can help them navigate the journey successfully. The Modern Software Factory is the creative expression of CA’s business strategy.

“We’re laying out a blueprint that’s designed to help guide customers as they leverage software to win in the market,” she added.

The new campaign is expected to target digital channels to reach executives as well as those who deploy software. They campaign has two main parts:

  • The Tour: The guide introduces The Modern Software Factory to a group of executives. They see the wonders of the factory—a world where Agile, Automation, Insights and Security come together to help businesses compete.
  • The Answer: The executives realize the power of the software factory and yet have a hard time understanding its technical aspects. The guide makes it simple: if you’re going to compete in the app economy, the answer is CA Technologies.

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For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

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