How to use social media for marketing

June 30, 2010
HOW TO: Evaluate Your Social Media Plan
Mashable
Meaghan Edelstein shares some social media marketing tips.

“Consider your brand’s demographic, who they are, and what information they want to receive. In traditional marketing there is a tendency to manipulate the consumer directly, while in social media it’s the audience who truly dictates the message. Successful social media marketing begins and ends with respect to your audience. Understanding what your audience wants to hear is key.”

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Why Your Next Business Card May Be Virtual
Mashable
Josh Catone shares a post that originally appeared on the American Express OPEN Forum , which discusses virtual business card possibilities.

“Virtual business cards offer a number of advantages over their paper counterparts: they’re cheaper (often free), they take up less room in your pocket, you can’t run out of them, they automatically update, and perhaps most importantly, they can instantly hook into your social graph. What makes more sense given today’s electronic message-centric business communication landscape: sorting through a pile of paper business cards to find someone’s phones number, or clicking on an email address link on a mobile profile?”

Nokia N8 Will Be the Last N-Series Smartphone Based on Symbian
Mashable
Stan Schroeder writes about Nokia’s Symbian plans.

“We already know that Nokia has plans to switch from Symbian to Linux on its flagship smartphones, and now it’s official: Nokia N8 will be the last N-series phone based on the Symbian OS. From now on, Nokia’s N-series smartphones will be based on MeeGo, a mobile platform which is the love child of Nokia’s Maemo and Intel’s Moblin, both based on Linux.”

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Jim Love, Chief Content Officer, IT World Canada

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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