Italy’s Village Tronic wants to expand to Canada

Its headquarters may be located on the other side of the world, but Milan, Italy-based, Village Tronic wants to extend its market reach to Canada by recruiting local resellers to help it out.

Vincenzo Coccoli, the worldwide sales and marketing director for Village Tronic, said while the company already has a worldwide presence, it’s now looking to further expand its market reach and visibility in the Canadian market.

“We’ve decided to really push a lot of sales and productivity now because the Canadian market is huge,” Coccoli said. “We’d like to reach at least 10 reseller partners in Canada.”

The company currently has about 100 resellers around the world, he said, but only one or two of them are from Canada. Coccoli said that’s why the company is looking to further expand its reach here.

Although the company designs and manufactures all of its products in Italy, it conducts its North American business out of its import sales office in Wichita, Kan. Later this year, Coccoli said, Village Tronic will open a Boston office. There are no plans yet to build an office here in Canada, Coccoli said, but he said if the opportunity presents itself it’s definitely a possibility later on.

Coccoli said his main goal now is to obtain as many resellers as the company can in order to reach as many end-users as possible. Village Tronic will reach out to potential partners in two ways, including direct communications and advertising initiatives.

With a goal of signing on at least 10 partners in Canada, Coccoli said he also hopes to find an importer who will represent the company both as a centre for business, and also as a liaison between partners and the company.

“Our resellers for now in Canada will be connected through the importer (in Wichita and later Boston),” Coccoli said. “We’re looking for quality partners and not ones that just love getting a couple of bucks.”

Right now, Coccoli said Village Tronic has a partner program, but the company is currently in the process of starting a new one for its Canadian resellers. He would not provide any details or further information about this, but did say resellers will have access to various training methods, in addition to the ability to obtain anywhere from 35 to 40 per cent margins on its products.

The multi-display solution vendor is also the maker of the recently announced, ViBook, a solution which allows multiple displays to be added to and driven by a single computer via USB. The company’s target market, Coccoli said, is really anyone across any vertical sector, spanning from the financial market and the gaming enthusiast to designers and more.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.