Macromedia Canada expands staff as sales rise

Just over a year ago Ray Miller had a staff of three when he was named country manager for Web toolmaker Macromedia Canada. He’s been adding bodies ever since.

Next month the staff will grow to nine with the addition of two more persons, one to help with federal government sales and

cover Atlantic Canada, the other to cover the West.

Recently the company named its first channel account manager, Sid Silverberg, who has worked for Ingram Micro Canada, D-Link Systems, 3Com Canada and NEC-Mitsubishi.

The hiring shows how much software sales have increased in the past 18 months. “”We’re a revenue-driven company. If you’re able to deliver results you can increase your staff,”” said Miller.

He wouldn’t divulge his sales targets for this year. “”We have significant growth built into our Canadian plan . . . probably one of the largest growth numbers for all of the company.””

The firm’s biggest product is Macromedia Studio MX, which accounts for roughly 70 per cent of sales here, followed by server tools such as Cold Fusion and JRun.

No Flash in the pan

In an attempt to diversify its line-up Macromedia has been adding products, including Contribute, an application that makes it possible for content creators to upload Web pages without using a Web master, and Flash Paper, an Adobe PDF alternative that doesn’t need an add-on reader.

New versions of both applications were announced last month.

Contribute 3.0 will include a J2EE-based publishing services server aimed at enterprises with many content creators. With the module a company can assign multiple users the right to upload Web material. Smaller companies can continue to use Contribute’s key-based system, which is more appropriate for small staffs.

Contribute’s price has increased from $99 to $149 (all prices in U.S. dollars), or $699 for a pack of six licences.

The new version also comes with version 2.0 of Flash Paper, which is faster to load than the previous edition, and now includes search and cut-and-paste capabilities. And for the first time Flash Paper will be available as a separate product, for $79.

The recent simplification of product licensing has helped Canadian sales, said Miller, but he credits Silverberg’s work as being vital. He was hired as a contract channel manager last August and became full-time this May, concentrating on distributors Ingram Micro Canada, Synnex Canada and EMJ Data Systems.

While there are sales staff for large accounts, the company offers no incentives to them or customers to buy direct.

“”We needed someone who could focus on the channel daily,”” Miller said of hiring Silverberg.

“”Distributors and resellers didn’t have a face to attach to Macromedia. The other vendors had lunch-

and-learn events and sales training. We weren’t there often enough for them to be familiar with our products and licensing.

“”One of the common complaints we had was that it took an awful long time to respond to simple queries about an SKU, a return or a description of the licencing program.””

Silverberg plans to grow Macromedia Canada’s channel business as well as lift Tier 2 resellers to Tier 1 by encouraging their sales staff to get the software company’s message out to users.

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Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

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