Maps BI helps businesses navigate data

Data analytics engines can be great tools for helping organizations better understand the data in their systems, but very often business operators also need help in visualizing how that data fits into the overall geospatial coverage or their operations.

Maps BI, a cloud-based software-as-a-service system provides this visualizing and location-based component by enabling users to integrate their own data with publicly available information such as census data. It also takes geocentric data from spreadsheets and plots it across a map, converts postal codes into longitude/latitude coordinates and plot them on a map, and transforms data and spreadsheets into interactive visual dashboards.

“Whether you are a transportation fleet operator trying to determine your top 20 unsafe drivers and their route or a sales director who wants to find out who are your top sales reps and what areas they cover, Maps BI takes the data from your telematics, e-commerce, ERP, GIS or CRM application and overlays it onto a geographic map, interactive charts and graphs to help you easily arrive to a spatial analysis of your business data,” said Chris Herbert, marketing expert at Maps BI.

The Maps BI company is a spinoff from Oakville, Ont-based custom software development shop Inovex which developed location-based SaaS solution.

The Maps BI solution is ideal for anyone or any organization in any industry that needs to “map, visualize and analyse location-based data,” according to Mike Branch Maps BI CEO.

The firm is targeting several key markets:

  • Telematics
  • Pharmaceuticals
  • eCommerce
  • Healthcare and social assistance 
  • Utilities
  • Scientific research
  • Geophysical surveying and mapping
  • Insurance and retail

The solution is available in several versions:

Lite – Free. One creator; 200 records per dashboard; public dashboard; one user limit; one dashboard per user

Basic – $100/month. One creator; one user limit; 25,000 records per dashboard; public and private dashboard; 25 dashboard per user; support via email; API available via partner only; additional $75/month for live connection

Professional – $165/month. One creator, four viewers; $80/month/additional user; 50 users; 50 dashboards per user; public, private and team dashboards, support via email; API available via partner; additional $100 for live connection

Enterprise – unlimited user, negotiable number of records per dashboards; unlimited dashboards per user; public, private and team dashboards; support via phone and email; access to API

Fees for the Enterprise version depend on the amount of data that the organization has.

Several organizations in Canada, including Osteoporosis Canada are currently pilot testing Maps BI, according to Herbert.

Currently, Maps BI has partnered with Virtual Logistics Inc., a developer of customized supply chain integration solutions based in Mississauga, Ont. and Audaxium an Oakville-based provider of sales, marketing, operations and customer loyalty solutions.

Herbert said Maps BI intends to develop more channel partnerships because the company believes the channel is the best way to expand its solution’s footprint in the market.




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Nestor Arellano
Nestor Arellano
Toronto-based journalist specializing in technology and business news. Blogs and tweets on the latest tech trends and gadgets.

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