Buffalo Technology, a developer of wired and wireless networking and network and direct attached storage solutions based in Austin, Tex. has turned to IT Channel Group (ITCG) of Mississauga, Ont. To help drive Buffalo’s expansion into the Canadian market.
As Buffalo’s manufacturer’s representative, ITCG will deliver integrated sales and marketing solutions to value added resellers, system integrators, retailers and direct marketers that carry Buffalo’s solutions in Canada.
“This new partnership with IT Channel Group will expand our market reach, increasing Canadian channel awareness and the visibility of Buffalo’s storage and networking products,” said Matt Dargis, vice-president of sales at Buffalo Technology. “This strategic partnership will allow us to meet growing channel demands, a reflection of Buffalo’s continued commitment to Canadian reseller and end user channels.”
