< 1 min read

Search engine conference coming to Toronto

Show said to help organizations make best use of Web search technology

Entrepreneur and author Seth Godin will deliver the keynote presentation at next month’s Search Engine Strategies conference in Toronto.

Godin is the author of ‘The Dip’, which tries to help organizations and individuals see what’s causing them to get stuck.

The two-day conference, which starts June 12 at the Metro Toronto Convention Centre, will feature presentations, case studies and panel discussions from top search experts covering all aspects of search engine-related promotion (SEM/SEO).

Expo organizers claim it grants access to the world’s most comprehensive gathering of search engine marketing and optimization-related solutions providers, and potential partners and affiliates.

It is aimed at teaching the ins-and-outs of search engine marketing and optimization and it will provide a forum for delegates to communicate with the search engines themselves.

It is also aimed at helping marketers learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing.

Presentation topics include:

–How search engines list Web sites for free and through paid placements;

–How to get free “organic” traffic by building a site that pleases search engines and your visitors;

–How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;

–How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy – and get tips on improving conversion

–How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;

–What’s coming next in the world of Web search.