Top Newsmaker: Intel Canada’s Doug Cooper

Unlike rival AMD, <a href="http://www.nyse.com/about/listed/amd.html" target="_blank"(NYSE: AMD) Intel (Nasdaq: INTC) Canada had the sort of year that most in the channel expect them to have – a great one. At the head of this organization in Canada is the same man that has been leading the subsidiary for many years – Doug Cooper, a former Newsmaker of the year.

Having been with Intel Corp. for the past 25 years, Doug Cooper, the country manager for Canada, said his time at work and in the industry has been quite the roller coaster ride.

But Cooper admitted his biggest challenge was this year and beyond in an attempt to educate end users that it’s really what’s inside of a computer that counts. One of the many examples of this was Intel’s participation with Panasonic in helping Derek Hatfield, a Canadian-competitive sailor navigate a single person boat (Spirit of Canada) around the world in the Vendee Globe race.

Hatfield will carry the CF-U1 Toughbook, which was built through a joint venture with Intel using the Atom processor.

The Atom chip is a low-power consumption processor that is designed for small form factors. It packs 47 million transistors on a single chip smaller than a dime. But the Atom did more than just help a Canadian sailor. It also established Intel in the embedded market. Intel is working on new x86 chips to use in devices ranging from consumer electronics to mobile phones.

Intel is developing more than 15 system-on-chips based on the x86 core found in Intel’s Atom chip, which can be found in mobile Internet devices and low-cost laptops.

The company also launched its Centrino 2 and Centrino 2 with vPro technology chipset platform for notebooks, Cooper said end-users should expect better performance, battery life, and more mobility capabilities from the chipsets.

The chip maker also unveiled a Web site for developers of embedded devices will convince more companies to use its microprocessors.

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Jim Love, Chief Content Officer, IT World Canada

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