NortonLifeLock announces new corporate name: Gen Digital

This week, NortonLifeLock announced a new corporate name, following the completion of its acquisition/merger with Avast. The combined organization will now be known as Gen Digital Inc., with dual headquarters in Tempe, AZ, USA and Prague, Czech Republic. Its stated purpose is to “power Digital Freedom for people everywhere.”

Gen is home to a family of security brands: Norton, Avast, LifeLock, Avira, AVG, CCleaner and ReputationDefender.

“Today, five billion people around the world are online; digital life is life,” said Vincent Pilette, chief executive officer of Gen. “We’re all a part of a new generation, regardless of age. It’s not Gen X, Y or Z, it’s Generation Digital. Gen’s family of trusted brands has a heritage of protecting the first digital generations and is united by a shared purpose to power Digital Freedom for the next generation of our digital lives.”

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