BlackBerry closes deal with automaker for 10,000 Z10 smartphones

Ahead of the release of its latest quarterly earnings report on Friday, smartphone maker BlackBerry has closed a deal to that should put a dent in its surplus inventory of Z10 smartphones.

BlackBerry announced that automaker PSA Peugeot Citroen will deploy 10,000 BlackBerry Z10 smartphones for its operations in France and Spain, and is migrating to BlackBerry’s enterprise mobility management (EMM) solution, BlackBerry Enterprise Service 10 (BES10).

“BlackBerry 10 is the best mobility platform for us in terms of integration, security, connectivity and price,” said Eric Marchand, head of telecom at PSA Peugeot Citroen, in a statement. “Every day, our employees need to share and access confidential information so it’s critical that we have the most secure and user friendly smartphones. With BES10, we are assured that the confidentiality of our information is maintained while also ensuring that Peugeot’s employees can enjoy the best experience for personal as well as professional use.”

According to the automaker, it choose BES10 for its end-to-end security, simplified integration with existing IT systems, and numerous enterprise applications. BlackBerry claims over 30,000 BES10 commercial and test servers installed around the world to date, noting its EMM solution supports iOS and Android smartphones as well as BlackBerry devices.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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