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Dell updates its ultrabook line up

Hardware vendor debuts new XPS form factors

Berlin – At the Internationale Funkausstellung Berlin conference, Dell Computer unveiled three additions to its XPS brand.

The marquee announcement in this new roll-out was the XPS 13 ultrabook along with the XPS 14 and XPS 15 models. This new XPS line intends to be a prosumer play for Dell. The company said the XPS will be targeted at consumers and business customers through the channel and retailers. The new XPS models enables users to switch from multimedia, entertainment and full business productivity tools to address the Bring Your Own Device (BYOD) trend in the marketplace today.

The new products include the XPS 10, a 10-inch tablet built to support WindowsRT; the XPS Duo 12 convertible that combines two devices in one, an ultrabook plus a full featured tablet; and XPS One 27 all-in-one PC, which offers a wide quad display. This model will eventually be available with touch functionality, Dell said.

According to Dell, the marketplace wants one device that enables them to combine their personal and professional lives. As a result, the technology industry is undergoing an unprecedented change from the home to the workforce, giving rise to the movement.

Sam Burd, global vice president, PC product group at Dell, the XPS 10, XPS Duo 12 and XPS One 27 represent the culmination of a deep understanding of the BYOD movement and insights gained from both our consumer and business customers. The new set of products Dell unveiled today represents a milestone in our design and approach to user experience. Our vision for our XPS line of computers is not just about the device or technology, it’s about achieving the perfect balance of amazing design, end user productivity and IT enablement.

Dell XPS 10 also comes with a mobile keyboard dock that can be connected to a workplace network.

The XPS Duo 12 features a novel flip hinge touchscreen display designed to take advantage of the upcoming operating system advances for touch interaction from Microsoft. It also has a full HD screen that provides 97 per cent more pixels than a standard HD display, Dell claims. The machine is made from machined aluminum and carbon fiber, as well as Corning Gorilla Glass.

The XPS has a built-in Infinity Premium speakers and Waves MaxxAudio 4 audio technology.

Aongus Hegarty, president, Dell EMEA, said the growing trend of BYOD has seen the traditional corporate policies on personal computer and application usage, as well as data security being turned on their head. Customers are looking for alternative computing solutions that help employees be more productive. “By enabling flexible working practices and providing companies with the right tools, Dell is delivering this solution through a seamless, secure and manageable end user experience that provides connectivity anywhere, anytime-and access to work and life.”

The Dell XPS 10, XPS Duo 12 and XPS One 27 will be available for sale when Windows 8 is available at the end of October in the channel. Dell will announce pricing also in October.