Flash storage vendor revamps partner program

All-flash enterprise array vendor Pure Storage has created a new international partner advisory board and enhanced its Pure Storage Partner Program.

According to the vendor, the program now features new partner tiers and expanded benefits, as well as new training tools and support features. Pure Storage says the goal of the changes is to accelerate partner profitability and demand generation by offering pre-sales tools and rewards connected to performance goals, sales and technical capabilities and marketing investments. In its first year in the channel, Pure Storage has signed over 100 worldwide channel partners.

“The response from industry leading VARs and distributor organizations has been extremely gratifying and validates that our decision to be 100 per cent committed to the channel in our go-to-market strategy was the right one,” said David Hatfield, president at Pure Storage, in a statement. “We will continue to invest in the execution of our channel-led sales efforts, as we strive to be best in class across all enterprise storage companies.”

Among the new enhancements are Gold and Silver partner tiers with differentiated benefits as sales and technical accreditations are achieved, a PureRewards rewards program for delivering pre and post-sales value-add services, a PureAcademy online learning management system for onboarding, and a PureDemand suite of demand generation tools and marketing support.

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