VM backup and recovery vendor launches new partner program

Virtual machine backup and recovery and virtualization monitoring solution vendor PHD Virtual Technologies has launched a new global channel partner program named PHD Virtual Xpress Partner Program.

The program includes streamlined, standardized and simplified partner application, on-boarding and sales processes, double team personal attention from individually assigned PHD Virtual sales representatives along with local support from regional distributors worldwide, and enhanced communications for marketing, lead generation, and sales training through the PHD Virtual Xpress Partner Network.

“In this challenging economic climate, partners want to be confident that a vendor will support them from raising awareness and generating leads, to closing the deal and delivering the quality and functionality promised,” said Bob Charlton, manager for Xpress Partner Program Sales. “Over the past two years, we have made improvements to our partner program which resulted in eight straight quarters of record revenue growth. Our partners are confident in PHD’s commitment with more than 60 per cent of all partner revenue being directly attributed to partner deal registration.”

The new Xpress Partner Program includes a faster, 15-minute, online application and a ‘click-thru’ agreement to be approved by partners. Once accepted, all partners get a direct connection to an individual member of the PHD sales team, in addition to working through one of eighteen PHD distributors world-wide. Thus, PHD sales staff and distributors work as a powerful extended team to provide sales assistance, product information, quotes, and demonstrations to help partners sell and close deals.

Also included is a centralized repository of PHD Virtual marketing awareness campaigns, product presentations, positioning and training materials for partners to help generate leads. These tools are aimed at giving partners better skills in how to qualify and position PHD Virtual Backup and PHD Virtual Monitor as a stand-alone, integrated and complimentary solution for the rapidly expanding virtualization market.

“Partners today face a variety of challenges,” commented Charlton. “Once they choose more products to sell, they then have to invest in sales and technical team training. PHD’s goal is to make sure we provide excellent support with continuous communication and tools that make their job easier and more productive.”

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Jim Love, Chief Content Officer, IT World Canada

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