Avaya launches mid-market program for select channel partners

Avaya is making a new effort to target mid-sized businesses through what it has dubbed the Midmarket Select Program, but not all channel partners need apply.

The program, unveiled this week, gives a “limited number of Avaya Connect channel partners” access to Select Engagement Packages, new bundles that include UC solutions, a contact centre, video, networking, mobility and professional services, and are based on the Avaya IP Office platform.

Membership for the program is not limited by geography but will be selected based on requirements for training, expertise, business plans and growth targets. In the area of growth, Avaya has promised increased marketing resources, training and demand generation support.

Current members of the Midmarket Select Program include Arrow Systems Integration, Carousel Industries, ConvergeOne (formerly NACR), Strategic Products and Services (SPS), GSolutionz, Connex Telecommunications and Maintel.

“Avaya’s new global partner organization vice president Steve Biondi came onboard a bit over a month ago with a determination to enable partners to aggressively target the midmarket – defined as businesses with between 100-2000 employees or seats,” the company said in a statement. “This is potentially a high-growth area that is underserved by business communications solutions that are either built for larger enterprises or smaller businesses.”


Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staffhttps://channeldailynews.com
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.