High-Tech Bridge hopes to gain half of its new partners from U.S and Canada with channel program launch

Global application security provider High-Tech Bridge is launching a new channel program, and according to its CEO, they’re hoping to gain at least 100 VAR partners, many of which will be in Canada.

“As North America and Canada are the most important and attractive regions for us, it would be reasonable to say that we are hoping to gain at least half of our new partners from both countries,” Ilia Kolochenko told CDN. “We feel fully prepared to deliver sustainable value both to our new partners in Canada and their clientele.”

The company says its new program allows MSSPs, IT security distributors, consultants, integrators and hosting providers to offer High-Tech Bridge’s ImmuniWeb AI products for application security testing, discovery and defense. These products are powered by machine learning and AI, opening the door for highly competitive sales commissions to VAR partners. In addition, High-Tech Bridge says partners will also be offered marketing support programs such as compensation for joint marketing efforts, free product licenses, free trials for joint customers, free tickets for leading cybersecurity conferences, personal manager and product customization.

High-Tech Bridge offers the above benefits for members of its new channel program. Source: High-Tech Bridge.

“We have advantageous and attractive propositions for our VAR partners wanting to benefit from the opportunities presented by the rapidly growing global application security and DevSecOps market,” said Kolochenko.

ImmuniWeb AI includes the following application security products:

ImmuniWeb Discovery
ImmuniWeb On-Demand AST
ImmuniWeb Continuous AST
ImmuniWeb Mobile AST
ImmuniWeb IAST
ImmuniWeb SCA

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Jim Love, Chief Content Officer, IT World Canada

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Alex Coop
Alex Coophttp://www.itwc.ca
Former Editorial Director for IT World Canada and its sister publications.

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