IBM and Facebook announce social marketing partnership

Facebook and IBM Commerce today announced a new partnership to offer tailored social marketing.

Under the agreement, IBM’s marketing cloud clients can now have access to Facebook’s ad offerings, including Custom Audiences to gain a better understanding of customers’ interests, opinions and expectations from brands.

“Starting today, IBM and Facebook will help brands better understand consumers’ wants and needs and enable them to deliver highly-targeted campaigns built around those preferences,” IBM said in a statement.

Big Blue’s offerings also include analytics and design features such as customer experience solution Journey Designer.

The partnership would allow companies to identify customers among the 1.44 billion people currently on Facebook.

On the flipside, Facebook will also become the first partner for IBM’s THINKLab, a research environment that will work with brands to develop customer experience solutions.  Here, Facebook domain experts, designers and other partners will work with IBM researchers and clients to identify needs.

“We will be working closely with IBM to continue advancing our joint capabilities and deliver people-based marketing that’s optimized to achieve each brand’s business goals,” Blake Chandlee, VP of partnerships for Facebook said in the statement.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staff
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.