IBM’s Digital Marketing Network includes Google, CrowdTwist

Targeting the chief marketing officer (CMO) and those running marketing for businesses, IBM Corp. has launched the IBM Digital Marketing Network to help marketers integrate new market services and more easily measure and improve their effectiveness, as they’re deployed in the field.

Designed as part of IBM’s Smarter Commerce initiative, the solution allows the syndication of real-time analytics from marketing services such as Google Display Network and Badgeville, helping marketers analyze individual buying behaviours to craft a better customer experience. Users can monitor real-time activity in the network with customized dashboards for e-commerce and mobile, monitoring the performance of their campaigns in different channels.

According to IBM, over 100 solutions are available through the network from partner vendors, in areas such as ad networks, gamification, search marketing and social media marketing.

“We continuously look for opportunities to enhance the digital marketing experience for our customers,” said Craig Hayman, general manager, industry solutions with IBM, in a statement. “The IBM Digital Marketing Network eliminates the complexity and difficulty involved in placing third-party tags, enabling our clients to improve results, and personalize the digital customer experience in real-time.”

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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