Targeting the chief marketing officer (CMO) and those running marketing for businesses, IBM Corp. has launched the IBM Digital Marketing Network to help marketers integrate new market services and more easily measure and improve their effectiveness, as they’re deployed in the field.
Designed as part of IBM’s Smarter Commerce initiative, the solution allows the syndication of real-time analytics from marketing services such as Google Display Network and Badgeville, helping marketers analyze individual buying behaviours to craft a better customer experience. Users can monitor real-time activity in the network with customized dashboards for e-commerce and mobile, monitoring the performance of their campaigns in different channels.
According to IBM, over 100 solutions are available through the network from partner vendors, in areas such as ad networks, gamification, search marketing and social media marketing.
“We continuously look for opportunities to enhance the digital marketing experience for our customers,” said Craig Hayman, general manager, industry solutions with IBM, in a statement. “The IBM Digital Marketing Network eliminates the complexity and difficulty involved in placing third-party tags, enabling our clients to improve results, and personalize the digital customer experience in real-time.”