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Line of Business will dominate short-term cloud spending: Survey


Line of business (LOB) will lead cloud adoption in as little as two years.

According to a new survey called “Hosting and Cloud Study 2015?”, the majority of marketing departments (57 per cent) will run 60 per cent or more of their business applications in the cloud within the next two years.  This is significantly higher than IT departments, of which only 34 per cent of respondents said they would run 60 per cent or more applications in the cloud.

Hosting and Cloud Study 2015

The report, written by 451 Research LLC and commissioned by Microsoft, identifies key trends for cloud service providers based on responses from 1,736 individuals, the vast majority of whom make IT purchasing recommendations for their company. They represented countries including the U.S., Brazil, the UK, the Netherlands, Germany, Turkey, India, Singapore, Japan and Australia.

According to the survey backup and recovery, disaster recovery/site recovery, application development tools and platforms, and mobile services are four areas that will see the most IT spending in the next two years.

Hosting and Cloud Study 2015

Meanwhile, database, email and business applications such as CRM will round out the top three applications most in demand over the next two years.

Hosting and Cloud Study 2015While Microsoft came on top for independent software vendor most likely to win business, IBM dominated as both the value added reseller [VAR] and system integrator [SI] most likely to win business followed by Microsoft and Amazon among VARs, and Microsoft and Rockwell Automation in the SI category.

Hosting and Cloud Study 2015