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Oracle outlines how it wants to use the channel

Avnet and HighVail Systems react to the Oracle channel opportunity in this CDN video report

Broomfield, Colo. — At last year’s edition of Avnet Technology Solutions‘ (NYSE: AVT) annual Partner Summit conference for its Sun Microsystems partners, Oracle Corp. (NASDAQ: ORCL) was still closing its acquisition of Sun and executives were tight-lipped on their plans for the channel going forward.

Read our full coverage from Avnet’s Partner Summit

* Oracle needs the channel, but it’s still direct first
* Cisco needs Avnet to conquer the data centre
* Avnet eyes cloud computing & managed services
* Oracle sees North American partners, not Canadian partners
* HighVail Systems is Avnet’s top Symantec partner

This year, however, the deal is done and Oracle executives were front and centre to outline how they see the channel playing with the direct-first vendor, how a partner can and must add value to the customer relationship, and what they see as the business opportunity for a partner that chooses to work with Oracle.

In this CDN video report, we speak with Oracle, as well as Avnet and legacy-Sun partner HighVail Systems, about the Oracle channel play.

Follow Jeff Jedras on Twitter: @JeffJedrasCDN.