Oracle replaces its channel chief with a hire from Hewlett-Packard

Rich Geraffo
Rich Geraffo

Oracle president Mark Hurd has reached into the ranks of his former employer to hire the vendor’s new channel chief, tapping Rich Geraffo from Hewlett-Packard Co. to be the vendor’s senior vice-president, worldwide alliances and channels.

Geraffo most recently led HP’s enterprise business in the Americas region, with responsibility for all aspects of HP’s enterprise sales across the U.S., Canada, Latin America and the Caribbean. And he’d be no stranger to Hurd, who was president and CEO of HP until he resigned in 2010 following a scandal. He was quickly snapped up by Oracle.

The hiring of Geraffo fills the hole created in March when Oracle’s previous channel chief, Judson Althoff, was snagged by Microsoft in March to lead its sales and marketing in North America. Althoff was on hand during the Canadian keynote at this summer’s Microsoft Worldwide Partner Conference.

As Oracle’s channel chief, Geraffo will report directly to Hurd, and have responsibility for the development and execution of Oracle’s 25,000 Oracle PartnerNetwork (OPN), and growing the vendor’s channel business.

“Rich Geraffo’s industry expertise and leadership experience will be instrumental in driving new growth for Oracle and our partners. We are thrilled he has chosen to join Oracle,” said Hurd, in a statement. “Oracle PartnerNetwork is an incredibly valuable part of our business and I am confident that Rich will be able to cultivate our partner community and help them capitalize on new opportunities with Oracle.”

Before he joined HP, Geraffo ran the Americas region for VMware, and help senior roles with BEA Systems and IBM.

“Oracle has one of the most extensive and enviable partner communities in the industry,” said Geraffo, in a statement. “I am honored by the opportunity to lead such an organization and look forward to working closely with our partners to deliver new innovations and value to joi

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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