SAP’s application developers get a partner program

At its annual PartnerEdge partner conference in Miami on Monday, business software vendor SAP AG launched a new program for its application development partners.

The SAP PartnerEdge program for application development is a partner program designed to help partners build, market and sell applications on top of different SAP offerings. Built as part of SAP’s wider PartnerEdge program, it’s designed to help partners develop and sell applications around four key SAP solution areas: mobile, cloud, database and high-performance in-memory analytics.

“We are convinced that our technologies help companies speed up their business innovation in order to maintain competitive advantage,” said Eric Duffaut, president of global ecosystem and channels for SAP, in a statement. “Joining forces with a strong partner ecosystem that innovates on top of our platforms enables us to best serve our customers’ rapidly evolving needs.”

Partners pay what SAP calls a “low annual fee” to join the application development program. They choose from a number of innovation platforms focused on an SAP platform technology, such as SAP Mobile Platform or SAP NetWeaver, and gain access to technology-specific license rights, resources and services to them get a quick start developing on the SAP platform. The program also includes go-to-market support, application reviews, access to the SAP Store for enterprise app sales, and a resell option that allows partners to bundle and sell technology runtime licenses with their applications.

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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