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CDN 2021 Channel Innovation Conference and Awards: No. 2 solution provider winner Softchoice

With a wide variety of solutions and services available country-wide, backed by a more recent brand refresh, Softchoice’s vice-president of sales for Canada John Husband says last year’s momentum, especially when it comes to software consolidation, is not going to stop.

Click here to access the Channel Innovation Awards virtual presentation on-demand

Behind the scenes, Softchoice has also been laser-focused on an internal implementation of SAP software and growing its capabilities internally. While healthy balance sheets often signal an opportunity to acquire a company, Husband says they opted for a different route to develop new skills and services.

Check out the video above to hear about the company’s strategy in 2020.