Ada leverages OpenAI to deliver AI-powered customer service

Ada, a Toronto-based customer service automation company, is now leveraging technology from OpenAI, the AI research and deployment company responsible for the ChatGPT application.

Over the past year, the company said it has been employing Large Language Models (LLM) to automate billions of customer interactions for hundreds of clients. In March, Ada introduced a new generative AI capability that reduced the time and effort needed to build, train, and maintain a customer support chatbot by 10 times compared to traditional enterprise automation offerings.

The company is already using GPT-3 to automate the training of customer intents and the integration will be pushed further by automatically building answer flows and content from its customers’ knowledge bases, it said in a release.

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