Blackline Safety announces channel partner program enhancements

Connected safety technology vendor Blackline Safety has announced a new marketing co-op fund (MCF) for its channel partner program.

The new MCF features include:

  • Funding co-branded long-term sales and marketing assets.
  • Increasing funding for demand generation activities.
  • Rewarding channel partners’ quarterly sales success.
  • Reducing overhead costs for channel partners.

Launched in 2020, the MCF allocates funds to channel partners to “enhance their marketing efforts, such as tradeshows, digital marketing, and local advertising,” the company said in a release. “These efforts help accelerate lead generation, fuel brand awareness, and drive revenue.”

Blackline said that participation in its channel partner program has increased by 41 per cent in the last five years, “driven by its comprehensive partner education program, after-sales support, and subscription-based renewals.”

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